Resources for musicians
How to make a professional music EPK
An electronic press kit (EPK) gives journalists, radio producers, festival teams and music professionals a clear introduction to your work. It doesn't need to be long. It needs to make the essentials easy to understand and easy to access.
Start with a clear artist introduction
State the artist or band name, describe the sound in natural language and explain what makes the project distinctive. Avoid claims you cannot support. A short biography works for quick introductions, while a longer version provides background, members and context.
Include the materials the media need
Add accessible listening links, your latest release, approved high-resolution press photography with credits, relevant artwork, official links and a reliable contact address. For live campaigns, include confirmed dates, cities and venues. Check every link before sending your EPK.
Make the kit easy to navigate
Use a lightweight PDF with clickable links or a simple accessible page. Separate the biography, music, photos and contact details. Offer larger photo files through separate links rather than forcing everyone to download a huge document.
Prepare your copy for different audiences
If you approach media across territories, prepare English and Spanish versions. Keep dates, names, music links and contact details consistent; thoughtful adaptation is more useful than a mechanical translation.
Keep it current
Update your biography, listening links, photos and live dates ahead of each campaign. Outdated information makes it harder for an interested journalist to prepare an accurate story.
Bring your music to the press
BRAVA SIGNAL prepares artist biographies and EPKs as part of music release and tour communications. Tell us about your project and what you are planning.
Request a PR proposalInformational guide. Every campaign is shaped around its own release, timing and editorial audience.